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Image by Jason Leung
Adesso Capital.png
Adesso Capital .png

Client: Adesso Capital
Title: Providing COVID Relief Funds for Restaurants

Type: Revenue & Awareness Generating

Duration: 3 months

Role | Title: Marketing Consultant

Agency: Susan Peters Public Relations

Restaurant Chef

Challenge

  • Sell more financial products during COVID

Insight

  • 110,000 restaurants failed in 2020, many due to the pandemic

Solution

  • Developed a suite of COVID-relief programs for struggling U.S. restaurateurs offered through a unique partner program with 45 state restaurant and lodging associations

  • Created and trademarked the umbrella brand Restaurant Relief and the supporting brand Easy ERC

  • Positioned Adesso as the preferred partner to the restaurant industry

Chefs Preparing Food
Screenshot 2025-01-29 at 12.18.38 PM.png

Results

  • Revenue: Adesso Capital‘s revenue increased $250 million in one year

  • Incremental revenue: Millions of dollars in incremental revenue were delivered to various associations

  • Monetary support: Thousands of restaurants received essential COVID relief funds at reduced fees

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