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Client: Double Good
Title: Controlling Crises

Type: Crisis Communications

Duration: 6 months

Role | Title: Strategic Counsel

Agency: Susan Peters Public Relations

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Challenge

  • Like many mid-sized businesses, Double Good faced challenges in its business that could result in a crisis.

Insight

  • The company did not have a crisis preparedness plan, nor had they identified who would handle any crisis should it arise.

Solution

  • Conducted a crisis communications workshop to identify the highest priority threats and the crisis response team.

  • Worked with department heads to ensure their top scenarios were addressed.

  • Consulted on one-off issues as they arose.

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Results

  • Developed and presented the crisis preparedness plan to a grateful new crisis response team.

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