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Client: Foss Swim School
Title: Media Relations & Training

Type: Media Training & Media Relations

Duration: 1 year

Role | Title: Media Director

Agency: Susan Peters Public Relations

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Challenge

  • Foss Swim School wanted to increase enrollment and announce its expansion

Insight

  • Identify key moments to make Foss Swim School top of mind, primarily National Drowning Awareness Month (May)

Solution

  • Conducted multiple media training sessions with the Foss Founder and employees

  • Drafted and distributed a media release regarding water safety and expansion

  • Pitched broadcast and print media in both Chicago and Twin Cities markets, key areas for Foss expansion

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Results

  • Foss Swim School representatives were prepared for live and taped broadcast as well as print interviews

  • Multiple stories ran in both the Chicago and Twin Cities markets via broadcast and print media, including WCCO-TV (CBS) and Chicago's ABC7

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